Monday, January 25, 2010

Give your clients something THEY want.

A social media audit is a great place to start when you want to find out what people are saying about you and who they are. If you don't know who they are, then how or why talk back? What voice do you use? What do they want? I just got a text message from Snowbird Ski Resort in Cottonwood Canyon Utah and all it said was "Seven feet of snow in the last seven days. come on up."

I got the new free Snowbird iphone app, created by the amazing guys at , and so of course I gave them my number and name. Now they could of texted me and begged me to come up during the last 30 days of little snow and fewer customers. That is what they needed -- Customers. But they waited until they had something I wanted. Snow! So instead of being pissed off that I got a text from some company I was elated.(And normally I do get pissed off)

Give them something they want and your business will grow. Try to "sell" them on their mobile device, facebook, twitter or what ever and you will fail.

Good luck.


Thursday, January 7, 2010

Social Media Resolutions

Now that we’re officially into 2010, why not make a few resolutions. No, we haven’t decided to swear off Diet Coke, commit to touching our toes or at least seeing them or stop calling our ex-girlfriend and breathing heavily into the receiver. While that last one might be appropriate, especially in light of the restraining order, we’ve decided to focus our resolutions on social media. So here are the top five social media resolutions every communications professional should have in this New Year:

I will not jump blindly into social media until I have identified my audiences, goals and results.
I will not pretend to be an unbiased message board/blog reader when I comment about my company – they will find out.
I will actually dedicate the time it takes to maintain my social media tools. Contrary to popular belief, social media is not “free” - it takes hours every week, between strategy, content development and engagement with readers.
I will offer real value to my social media audience, whether in the form of insights, entertainment or deals.
I will listen to and respond quickly to my audience. Social media allows for faster engagement than any other medium. But if we’re slow to interact with them, they’ll go elsewhere.

And then we have to try to keep these resolutions past February 1st. Good Luck