In a recent Google advertising blog, Google points to research which plainly shows that a large percentage of your Customers use a search engine to find you and find out about you before the make the big purchase. OK you knew that right? But what does that mean to your brand?
It means that SEO (search engine optimization) is so very important for your brand and for your success. When was the last time you bought a product with out doing a quick little search? OK maybe if you're buying a Twinkie and a Coke Zero you might fore go the search but products and service of any price consequence starts with a search more times than not.
Customers are even conducting searchs on their smart phones while in the store. They search for reviews, information and even price points. Advertising still has the ability to put your brand voice in the consumers ear but what use to be the whole battle (getting presence of mind) is now only the entry fee into the sales game. The battle continues into the world wide web and getting your brand/product/service search engine optimized.
Can your customers find your easily? Or are they finding your competitors more easily? Scary scary.
Check out this video that walks you through the SEO tools Spyfu.com, Hittail.com. (They are paid services and I have no connection with either place.) They will help you figure out your own SEO and reveal a bit of what your competitors are doing. It rocks pretty hard. It's less geek speak but it cuts off mid sentence but it is worth the view. Check it out and then dive in to your SEO and enjoy the ride.