More and more chatter about the social media. Again get in and play. Interact with your customer. Give them a reason to come to you or follow you and engage with you and your brand. Those who figure this out will make money. Everyone else... well they won't. Again you need a strategy and a reason to be there.
Lots of great companies do it and make money doing it. But they have a strategy and a voice. It needs to be a true voice that is a bit more playfull then maybe your regular branded voice.
That is the key. Don't be blinded by the light, learn to turn the light on yourself.
Found this youtube video . Enjoy it.
Have fun out there.