Real time search - Google
This is great. Information is now so fast, there is almost no time for marketers to tell people who they are, or how good they are, or to buy their products.
The consumer (you and me) will tell each other in real time what we need to know! So you just finished your Double Double Animal Style Burger at In and Out. Tweet how great it was. Then half way around the world someone searches for In and Out and up comes your tweet just seconds later. You no longer have to even finish the burger and you can comment. Wow cool and dangerous. (OK half way around the world they can't get an In and Out Double Double and they will be so envious.)
Marketers, you are no longer in charge of your brand, the consumer is. So you better have amazing customer service and amazing products or I might just tweet you right out of business.
Are there ways to manager this? Yes to a degree, but it takes commitment and the willingness to take a chance and maybe even fail. Wow scary. But gone are the days of a bad product and a great brand perception. It's just not possible. But if you have a great product find someone to partner with to get out there.
Take a gander at this video off you tube.
Have fun out there.
David Yost
Creative Director
Monday, December 7, 2009
What's in your twitter tool box?
Lots of things you can do besides just use up 140 characters to let people know you are at the grocery store or doing your nails. So if you are a great twitterist, then you are followed by the many, if not then here is a list of other things you can do on the twitter. It ranges from share music, to share files or you can just share you mundane life. It's all from Mashable.com Hey it's all twitterrific.
http://mashable.com/2009/08/21/13-twitter-tools/
If you are a marketer then make sure your strategy is all about giving your peeps what they want, not necessarily what you want to give them. Meaning if advertising is the comedian that goes on stage before the Rolling Stones, then selling on social media, facebook or twitter, makes you the annoying door to door salesman that comes to the door when they are expecting their hot date. give them something they want not what you want to give them. Deals, pertinent information, needed insight, fun, entertainment, it can be anything but it has to be what they want. So find that out from your target market and give it to them.
The days of marketers telling the public what they should want is over. We listen to our friends more than to any ad messages. How do you get people to talk about you and say good things? That is a topic for another day.
http://mashable.com/2009/08/21/13-twitter-tools/
Have fun out there.
David Yost
Creative Director
http://mashable.com/2009/08/21/13-twitter-tools/
If you are a marketer then make sure your strategy is all about giving your peeps what they want, not necessarily what you want to give them. Meaning if advertising is the comedian that goes on stage before the Rolling Stones, then selling on social media, facebook or twitter, makes you the annoying door to door salesman that comes to the door when they are expecting their hot date. give them something they want not what you want to give them. Deals, pertinent information, needed insight, fun, entertainment, it can be anything but it has to be what they want. So find that out from your target market and give it to them.
The days of marketers telling the public what they should want is over. We listen to our friends more than to any ad messages. How do you get people to talk about you and say good things? That is a topic for another day.
http://mashable.com/2009/08/21/13-twitter-tools/
Have fun out there.
David Yost
Creative Director
Subscribe to:
Posts (Atom)